Internet Glossary - S    

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Search Engine
A Web site that employs bots (spiders, robots, crawlers) to search the Web. Search engines take the information gathered by its robots and use it to create a searchable index of the Internet. There are many different web search engines that you can use to do a search. Some of the most popular ones are Google, AltaVista, AllTheWeb and Excite.

SEO
Abbreviation for Search Engine Optimization. Process of improving the positioning of a Web page in search engines. Optimization may involve design/layout changes, new text for meta tags, headlines and Web page content.

SERP
Abbreviation for Search Engine Result Page.

Server
A computer which is used as the main source of interconnectivity for other computers. All files, text, scripts and images for a given site are kept on the site's server storage device (hard disk drive) and are downloaded on demand.

Spam
Act of flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Spam also can be the act of using any words, HTML code, scripting, or programming on a web page that is not meant to benefit the end user. Spam got its name from a Monty Python Flying Circus sketch where a bunch of vikings kept repeating "Eggs, spam, spam, spam, bacon and spam."

Spider
A computer program that travels the Internet to locate web pages. It indexes the documents in a database, which is then searched using a search engine. Each search engine uses a spider to build its database.

Splash Page
An introductory page, implemented on some Web sites, that typically appears only temporarily before taking the user to the site's home page. Splash pages consist either of a large graphic image or a Flash animation, and a link instructing visitors to "Enter" a web site, or a redirect to a home page. Splash pages are widely considered annoying.

SSL
The Secure Sockets Layer (SSL) is a commonly-used protocol for managing the security of a message transmission on the Internet. SSL works by using a private key to encrypt data that's transferred over the SSL connection. Many web sites use the SSL protocol to obtain confidential user information, such as credit card numbers. By convention, web pages that require an SSL connection start with https:// instead of http://.

Stop Words
These are words that an indexing program doesn't index. Usually stop words include articles (a, an, the) and other common words that appear often.

Subdomain
Subdomain is a "domain within a domain". Subdomains are individual web addresses built upon a pre-existing domain name, for example, support.yourdomain.com. By definition, a subdomain should not have the prefix of "www".
With NumaTek hosting account, you can create an unlimited number of subdomains within your master domain.

Submission
The process of notifying search engines or directories about a website. Every search engine or directory has a form to enable the submission of websites, varying from a simple URL address (for a search engine), to more detailed information (for a directory). Submissions may be made manually or by using automated software, although the manual submission is more effective for search engine placement.

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